Lighthouse scores, Core Web Vitals, the trade-offs we don't accept.
articles from the studio
Most Australian small businesses think their website is fast enough because it loads on their phone without them noticing. It isn't. Seventy-four per cent of visitors abandon a mobile site that takes more than four se…
Most Lighthouse audits treat animations and custom fonts as enemies of performance, recommending their removal to boost scores. The pilot client, a Springwood accounting firm, saw a 3.2% drop in conversion rates after…
Google Ads, Meta Ads, the math behind ad budgets that actually work.
Google Business Profile, reviews, local pack rankings, schema for local.
React vs WordPress, performance, accessibility, the craft of fast sites.