Week 1
Voice + audit
Audit current posts, define brand voice, build tone-of-voice doc.
Organic social
Social Posting.
Social that doesn’t sound like an agency wrote it.
Brand voice, content calendar, photo + video production, weekly posts, community management. We sound like you — because we’ve sat down for the discovery call and listened.
Written by Mitchell Knight, founder. Last reviewed 2026-05.
From
AU$1,200/mo
Includes photo + short-form video production. Larger commercial video shoots are quoted separately.
By the numbers
12+
Posts / month
Mixed format: photo, video, carousel
Brisbane
On-the-ground
Local content, local context
Weekly
Posting cadence
3 platforms, scheduled
Reply-fast
Community management
DMs replied in business hours
What's included
Everything you need. Nothing you don't.
- Brand voice + tone-of-voice doc
- Monthly content calendar (theme + format + caption)
- Photo + short-form video production (Brisbane local)
- 12+ posts/month across Instagram, Facebook, and (optionally) TikTok or LinkedIn
- Stories + reels
- Community management (DMs, comments) during business hours
- Monthly performance review
How it works
No mystery. No padding.
Week 2
Calendar
Three months of themes mapped to your business goals.
Week 3+
Produce + post
Photo/video shoots, captions, scheduling, community replies.
Fit check
Who this is for — and isn't.
Right fit
- You want a credible social presence (Facebook + Instagram, optionally LinkedIn) without spending 5 hours a week on it yourself.
- You can send us 2-3 photos a month from your work. Authentic content beats stock images every time.
- You're OK with one focused post + one story per week, not a daily firehose. Consistent beats prolific.
- You see social as a trust-building layer, not a primary lead channel — that's what paid ads are for.
Not the fit
- You expect viral growth. We post for the customers you have and want; viral is rare and not a strategy.
- You can't share any behind-the-scenes content. Social rewards authenticity; if everything is brand-locked, the content reads stiff.
- You want to outsource everything including the content sourcing. We need source material from you — we won't fake it with stock.
- You want TikTok dance videos. Different ecosystem, different shop.
We'd rather lose the sale on the call than waste your money pretending. If you're unsure which side you're on, book a 15-minute call and we'll tell you straight.
Why it matters
The work behind the deliverables.
The credibility check happens between channels
A potential customer sees your Google ad, clicks through, then checks Instagram before deciding. A neglected social profile undermines the ad in the same browser tab.
Compounding by recognition
Twelve months of consistent posting builds recognition that paid ads can't buy outright. The fifth time someone sees your brand, they trust it; weekly posting gets to "fifth time" faster than ads alone.
FAQ
The ones we always get.
12+ feed posts plus stories. We focus on quality and cadence over volume — we’d rather post 3 great things a week than 14 mediocre ones.
Ready to see what social posting could do for you?
Book a 15-min call. We'll come back with a plan, a quote, and a timeline. No pressure, no follow-up spam.