Cheaper than Google for impulse buys
For trades and local services, our messaging campaigns land conversations under A$12 each. Google Ads for the same niche costs A$30–60 per click before you even start a conversation. Different game.
Paid social
Meta / Facebook Ads.
Lead-gen that turns scroll into your inbox.
Click-to-message campaigns, audience research, and creative testing on offer/hook/audience until the winning combo is obvious — then we scale it. Across Facebook, Instagram, and Messenger.
Written by Mitchell Knight, founder. Last reviewed 2026-05.
From
AU$700/mo
Management fee. You pay Meta directly for ad spend (typical starting budget: AU$700–1,500/mo for local lead-gen).
By the numbers
A$8.33
Per lead
Dam Good Patios — single campaign
63
Leads
Click-to-message conversations
A$525
Campaign spend
Meta Ads Manager — one campaign
Flat
Management fee
No percentage of ad spend
Fit check
Who this is for — and isn't.
Right fit
- You sell something with a clear "before / after" — outdoor patios, dental whitening, mowing routes — the kind of result a 15-second video can show.
- You can answer DMs and Messenger leads within a couple of hours during business hours.
- You have at least $25/day to spend for at least 60 days. Below that, the algorithm doesn't have enough data to learn.
- You'd rather see "$8 per lead from the Logan suburbs this week" than "12,000 impressions".
Not the fit
- You sell something that requires a five-figure decision the first time someone sees you. Meta works on impulse + recognition; not on cold high-ticket B2B.
- You can't commit to a 60-day learning phase. Pausing campaigns mid-learn restarts the algorithm from zero.
- You're looking for organic-style brand-building. Paid social is performance media — the metric is leads, not vibes.
- You expect 4× ROAS from week one. Meta gets cheaper as it learns; week-one numbers are the baseline, not the ceiling.
We'd rather lose the sale on the call than waste your money pretending. If you're unsure which side you're on, book a 15-minute call and we'll tell you straight.
What's included
Everything you need. Nothing you don't.
- Audit of any current ads + Pixel/Conversions API setup
- Audience research (interest, lookalike, retargeting)
- Creative testing — offer × hook × audience matrix
- Click-to-message campaign structure
- Daily budget guard-rails (you can’t accidentally spend AU$2k overnight)
- Weekly creative refresh
- Monthly review with cost-per-lead, ROAS, and creative win/loss
Why it matters
The work behind the deliverables.
The algorithm rewards consistency, not cleverness
Single creative, six weeks, daily budget that doesn't move. That's the formula. We've burned more money on "let's try this new angle" pivots than on flat campaigns that kept compounding.
How it works
No mystery. No padding.
Week 1
Audit + creative
Set up tracking, write 6–9 creative variants for first round of testing.
Week 2–3
Test
Run the matrix. Kill losers fast. Identify the winning combo.
Week 4+
Scale
Pour budget at the winners. Refresh creative every 2 weeks to fight ad fatigue.
FAQ
The ones we always get.
AU$700–1,500/mo to test, AU$2,000–5,000/mo to scale. We’ll tell you when scaling makes sense — not before.
Ready to see what meta / facebook ads could do for you?
Book a 15-min call. We'll come back with a plan, a quote, and a timeline. No pressure, no follow-up spam.