Week 1–2
Audit
Technical crawl, keyword research, competitor SERPs, content gap analysis.
Organic search
SEO & Content.
Built for Google rankings AND AI answer-engine citations.
Soaringwebs runs SEO and AEO for Australian small businesses across trades, e-commerce, and local services. Traditional SEO underneath — technical fixes, schema, content, AU-link outreach — and answer-engine optimisation on top, so your site is quoted in ChatGPT, Perplexity, and Google's AI Overviews, not just ranked in the blue links.
Written by Mitchell Knight, founder. Last reviewed 2026-05.
From
AU$900/mo
Includes 1–2 cornerstone articles/month with named-author byline, backlink outreach, and monthly reporting.
By the numbers
95+
SEO Lighthouse
Enforced on every build
AEO + SEO
Dual optimisation
Google AND ChatGPT / Perplexity citations
Schema-first
JSON-LD baked in
LocalBusiness, Article, FAQ, Person
AU-only
Backlink outreach
12+ vetted AU directories + resource-page outreach
Answer-engine optimisation
Built for AI answer engines.
Search is splitting in two. Google still drives the blue links, but a growing share of buyers ask ChatGPT, Perplexity, or Google's AI Overviews first — and read the answer rather than click. AEO is how you stay quoted instead of skipped.
Traditional SEO
AEO / GEO — what we add
Rank for the keyword
Be cited as the source
Backlinks for authority
Named-source quotations and author schema
Long-form blog content
Direct 40–60 word answer up top, depth below
Meta tags and headings
Structured data + entity schema
Position tracking
Citation tracking across answer engines
Source — Princeton's GEO research (Aggarwal et al., 2024) measured ~30–40% lift in source visibility for content tuned with statistics, citations, and direct quotations.
What's included
Everything you need. Nothing you don't.
- Technical audit — crawl errors, Core Web Vitals, indexation, plus AEO measurement (citations in ChatGPT, Perplexity, Google AI Overviews) alongside ranking
- Keyword + search-intent research
- Schema.org markup (LocalBusiness, Article, FAQ, Product)
- On-page optimisation — titles, meta, H1s, internal links
- Content plan with publishing cadence
- AU directory backlinks (12+ vetted: Yellow Pages, True Local, Hotfrog, StartLocal, AussieWeb, dLook and similar) + resource-page outreach + named-source quotations to make content AI-citable
- Monthly ranking report — Search Console + Ahrefs + AU SERP
- Quarterly content audit — refresh, retire, double-down
- AU-SMB vertical playbook — trades / e-commerce / local services
How it works
No mystery. No padding.
Week 3–4
Fix
Technical fixes, schema, on-page optimisation, internal linking.
Month 2+
Compound
Content, backlinks, monthly reporting — monitoring both Google rankings AND answer-engine citations. SEO is a 6-month game.
AU SMB playbook
One playbook per vertical.
Trades & local services
Lead-gen ads, Google Business Profile rebuild, locality-anchored service pages, review-velocity automation. The pages your tradie customers actually find when they search "X near me" — and the GBP photos that convert the call.
- LocalBusiness + Service schema
- Locality cornerstone articles
- GBP weekly posts + reviews
- Click-to-call landing pages
E-commerce
Product-page AEO (direct-answer copy + structured data), Meta ASC pixel/CAPI hygiene, category-page content depth, internal-link density. Built so AI answer engines quote your product, not your competitor.
- Product + Offer schema
- Category cornerstone content
- AEO answer blocks per product
- Meta CAPI + pixel hygiene
Local services & clinics
Appointment-conversion funnels, AEO-ready service pages, review-generation automation, named-clinician schema. Booking-driven content that AI engines surface when someone asks "best X in Brisbane".
- Person + Service schema
- Appointment-funnel page structure
- Review-request automation
- AEO-shaped service answers
Fit check
Who this is for — and isn't.
Right fit
- You're building a content moat — long-form articles, landing pages, AEO-shaped Q&A that ChatGPT and Perplexity actually cite.
- You can wait 90+ days for the compounding to show. SEO is the slowest channel; everything else gets there faster but doesn't stack.
- You have something genuinely useful to say. We can structure your expertise; we can't invent it for you.
- You want to rank in both Google AND the AI engines, not pick one. The 2026 game is both — and the playbook is different.
Not the fit
- You need leads next month. SEO works on a 90-180 day arc; paid ads is the fast lane.
- You expect us to "build links" via guest posts on private blog networks. We won't — Google's spam updates eat those for breakfast.
- You're in a market where the top SERP slots are owned by Wikipedia and three Forbes articles. Some queries aren't winnable; we'll tell you which.
- You want a black-box "we handle it" arrangement with no input. Good SEO needs your subject-matter input.
We'd rather lose the sale on the call than waste your money pretending. If you're unsure which side you're on, book a 15-minute call and we'll tell you straight.
Why it matters
The work behind the deliverables.
AI engines need different signals than Google
ChatGPT, Perplexity, and Google AI Overviews cite differently — they prefer 40–60 word direct answers, statistics, named sources, and FAQ-style structure. AEO is what makes you citable, not just rankable.
The compounding is real
A page that ranks for the right query in month 6 keeps earning traffic in month 36. The math eventually destroys paid-only channels — but you have to wait for it.
FAQ
The ones we always get.
Written by Mitchell Knight, founder. Last reviewed 2026-05.
Long-tail intent: 6–12 weeks. Competitive head terms: 6–12 months. Anyone promising page 1 in 30 days is lying.
Related services
Often paired with.
Ready to see what seo & content could do for you?
Book a 15-min call. We'll come back with a plan, a quote, and a timeline. No pressure, no follow-up spam.