Intent is the unfair advantage
Someone searching "patio builder Brisbane" is closer to buying than anyone scrolling Facebook. You pay more per click — and earn it back several times over in close rate.
Paid search
Google Ads.
Search intent, captured. Phones ringing.
Search ads built around what your competitors are spending on, and what they’re missing. Exact + phrase match keywords, click-to-call, weekly negative-keyword grooming, monthly review against your real cost-per-lead — not vanity impressions.
Written by Mitchell Knight, founder. Last reviewed 2026-05.
From
AU$700/mo
Management fee. You also pay Google directly for ad spend (we recommend a starting budget of AU$600–1,500/mo for local services).
By the numbers
Weekly
Negative-keyword grooming
Budget keeps flowing to phone calls
Daily
Eyes on the account
No autopilot, no monthly-only reviews
Flat
Management fee
No percentage of ad spend
7–14d
First leads typically land
After going live
Fit check
Who this is for — and isn't.
Right fit
- You sell something that people search for by name — "patio builder Brisbane", "emergency plumber Logan", "dental implants near me".
- You have a landing page (or are ready to build one) that loads in under 2.5 seconds on a phone.
- You can spend at least A$1,000/month for at least three months. Below that, Google's quality-score signal is too noisy.
- You want phone calls and form fills, not impressions. We optimise for the conversion, not the click.
Not the fit
- Your service has no search demand — Google Ads can't create demand that doesn't exist.
- You expect to bid against national chains for generic keywords. The math doesn't work for small business at that scope.
- You can't track conversions. Without GA4 + a call-tracking number, we're flying blind, and so is Google.
- You want to "spend a bit and see what happens." Google Ads rewards committed budgets; toe-dippers pay more per lead.
We'd rather lose the sale on the call than waste your money pretending. If you're unsure which side you're on, book a 15-minute call and we'll tell you straight.
What's included
Everything you need. Nothing you don't.
- Account audit — what’s wasting spend right now
- Keyword + intent research (exact, phrase, broad-match-modifier where appropriate)
- Click-to-call extensions, sitelinks, callout extensions, structured snippets
- Conversion tracking that actually fires
- Weekly negative-keyword grooming
- Bid strategy tuning (Maximize Conversions / Target CPA depending on data)
- Monthly review with real cost-per-lead, not vanity metrics
Why it matters
The work behind the deliverables.
Quality score is leverage
A high-quality landing page that matches the ad means you pay less per click than a worse-targeted competitor. We tune the page and the ad as one unit, not two.
How it works
No mystery. No padding.
Week 1
Audit
Account review, competitor ad-spy, keyword discovery.
Week 2
Build
Campaign structure, ad copy, extensions, conversion tracking.
Weeks 3+
Optimise
Daily eyes on, weekly negative-keyword grooming, monthly bid-strategy review.
FAQ
The ones we always get.
Local services: AU$600–1,500/mo to test. AU$2,000–5,000/mo to scale once we know what wins. National e-commerce: more.
Ready to see what google ads could do for you?
Book a 15-min call. We'll come back with a plan, a quote, and a timeline. No pressure, no follow-up spam.