Meta lead-gen campaign
A single click-to-message campaign delivered 63 lead conversations on A$525 in spend — A$8.33 per lead, well under the local-trades benchmark. Lead-gen objective, creative tested on offer, hook, and audience until the winning combo was obvious, then scaled.
- Click-to-message campaign structure
- Audience research + creative testing
- Hook / offer split tests
- Daily budget guard-rails