[Case Study] — Dam Good Patios · Brisbane

63 leads at A$8.33 each
on a single A$525 campaign.

Dam Good Patios is a Brisbane patio builder. We run their Meta lead-gen campaign end to end — audience, creative, click-to-message funnel, daily budget guard-rails. Numbers below are pulled straight from Meta Ads Manager for one single lead-gen campaign.

Written by Mitchell Knight, founder. Last reviewed 2026-05.

Dam Good Patios · BrisbaneNumbers verifiable on a call
[01] — Receipts

The numbers, all of them. No vibes.

A$8.33
Per lead
Cost per click-to-message conversion
63
Leads
Click-to-message conversations on Meta
A$525
Campaign spend
Single lead-gen campaign, Meta Ads Manager

Source — Meta Ads Manager, single lead-gen campaign for Dam Good Patios. Screenshot of the campaign dashboard available on request.

[02] — What we did

Four levers, all under one roof.

Meta lead-gen campaign

A single click-to-message campaign delivered 63 lead conversations on A$525 in spend — A$8.33 per lead, well under the local-trades benchmark. Lead-gen objective, creative tested on offer, hook, and audience until the winning combo was obvious, then scaled.

  • Click-to-message campaign structure
  • Audience research + creative testing
  • Hook / offer split tests
  • Daily budget guard-rails

Google Business Profile

Listing rebuild on the Brisbane patios profile — service categories, photo strategy, owner replies on every review, and a structured request flow after every completed job. The cheapest local-search win nobody bothers to do properly.

  • Listing rebuild + service categories
  • Photo strategy (before / after / process)
  • Owner-reply on every review
  • Post-job review request automation

Google Ads

Search ads alongside the Meta lead-gen — exact-match keywords with click-to-call extensions for the high-intent buyer. Negative-keyword work and bid-strategy tuning each week so the budget keeps flowing to phone-call leads, not vanity clicks.

  • Exact + phrase match structure
  • Click-to-call extensions
  • Negative-keyword grooming
  • Maximize-conversions bid strategy

SEO foundation

Schema.org markup, fast page loads, mobile-first layout, and locality-targeted content. The same baseline we ship on every Full-Studio website — no plugins, no bloat, no excuses.

  • LocalBusiness schema
  • Lighthouse 95+ across Performance / SEO / A11y
  • Locality content & internal links
  • Search Console wired in from day 1
[03] — One campaign, not a lifetime tally

Real numbers, narrow scope.

These figures cover one single Meta lead-gen campaign for Dam Good Patios. They aren't a lifetime tally, an industry average, or a projection — they're what one campaign did. We're happy to walk you through the actual Meta Ads Manager dashboard on a 15-minute call.

Your campaign won't look identical — different vertical, different budget, different offer. But the playbook (audience research, click-to-message funnel, creative testing, daily budget guard-rails) is the one we'd run for you.

Want your version of this page in 12 months?

Book a 15-minute call. We'll show you the live dashboards, walk you through the receipts, and tell you the truth about what we can and can't do for your business.