Marketing umbrella

Digital Marketing.
The ad accounts, the SEO, and the social — one studio, one strategy.

Most agencies do ads OR SEO OR social. We do the whole funnel. Strategy decisions made once, executed across every channel, measured against the same goals.

Written by Mitchell Knight, founder. Last reviewed 2026-05.

From
Custom

Multi-channel retainers are quoted based on which channels you need. Most clients land between AU$2,500–6,500/mo + ad spend.

By the numbers

A$8.33
Per lead
Dam Good Patios — Meta lead-gen campaign
63
Leads
Single lead-gen campaign
A$525
Campaign spend
On the patios case study
1 roof
One team
No hand-offs, no blame games
What's included

Everything you need. Nothing you don't.

  • Strategy across Google Ads, Meta, SEO, Google Business, and social
  • Single monthly report — every channel, every number
  • One point of contact, not five
  • Cross-channel learnings — what wins on Meta informs the SEO content plan
  • Aligned creative, copy, and landing pages
  • Quarterly strategy review
How it works

No mystery. No padding.

Step 1

Audit

Every channel, every account. Honest. Some agencies will hate it.

Step 2

Strategy

One plan, costed, with monthly milestones.

Step 3

Execute

Each channel gets a dedicated playbook (see service pages).

Step 4

Compound

Wins in one channel feed the next. SEO content informed by ad-creative tests, etc.

Fit check

Who this is for — and isn't.

Right fit
  • You want one team running ads, content, and analytics together — not three vendors finger-pointing at each other.
  • You're willing to pick a primary channel (Meta, Google, or SEO) and back it for 90 days before adding the next.
  • You have something to measure — leads, calls, bookings — and you want every channel attributed back to it.
  • You believe in iteration. We make small bets monthly, double down on what works, kill what doesn't.
Not the fit
  • You want a generalist who does "a bit of everything" thinly. Marketing rewards depth; we go deep in a few channels rather than shallow in many.
  • You're looking to outsource strategy entirely. We need your input on positioning and offer — we can't invent those.
  • You want every channel turned on day one. We start with one channel, prove it, then layer the next. Faster is wasteful.
  • Your business doesn't have a clear offer yet. We can't market what isn't clear; clarity first, marketing second.

We'd rather lose the sale on the call than waste your money pretending. If you're unsure which side you're on, book a 15-minute call and we'll tell you straight.

Why it matters

The work behind the deliverables.

Channels are stronger together

Someone who sees your Meta ad, then Googles you, then finds your SEO article, then reads your GBP reviews — converts at 3-4× the rate of someone who only sees one touch. Integrated beats single-channel.

Attribution honesty changes decisions

Most agencies inflate paid attribution because it's easier to measure. We'll tell you when an organic channel deserves the credit — even when it costs us margin. Honest data, better decisions.

FAQ

The ones we always get.

  • Because Google Ads and SEO target the same buyer at different funnel stages. Running them in isolation wastes the data each generates for the other.

Ready to see what digital marketing could do for you?

Book a 15-min call. We'll come back with a plan, a quote, and a timeline. No pressure, no follow-up spam.